Thursday, December 12, 2013
Pinterest is a mega scrapbook, that's for sure but can be very valuable for small business. Here are some great times we gleaned from the internet on how to make your pins, "Pinworthy" and draw customers to your door or website:
We Offer a Continual Schedule of Affordable Workshops, Conferences, and Special Events
Each one is designed to teach practical, hands-on small business management skills
Visit our website at www.csi.edu/isbdc and click on Workshops to see what's new for 2014!
Thursday, October 4, 2012
Thursday, August 23, 2012
ASBDC Biz Blog: 3 Things You Need to Run a Successful Local Deal: Are you considering getting into local deals (also known as daily deals), or just want to brush up on the basics ...
Posted by Business Coach at 1:40 PM
ASBDC Biz Blog: It’s True: Direct Mail Still Matters: With the hype surrounding social media and digital marketing, you might be surprised to know that the old-fashioned direct mail piece will bring in more new customers than email will.
Posted by Business Coach at 1:39 PM
ASBDC Biz Blog: Keeping Your Inventory Management Up to Snuff: Maintaining inventory might just seem like an annoyance you tend to as supplies run low or customers order something obscure.
Posted by Business Coach at 1:37 PM
Tuesday, May 1, 2012
Smart business owners not only know their competitors, but learn from them.
1. Why would a customer buy from you rather than one of your competitors? What makes you unique?
2. Print out the key webpage from each of your primary competitors, black-out who they are and put them on a page together. What’s different? Who is doing something really different?
3. A competitive analysis should include as many of your competitors as possible and should show:
· How your business is different and better with factors including: Quality, Service, Price/Value, Creativity, Flexibility, Knowledge, Innovation, Prestige
· Ways in which your business is the same as your competitors
· Strengths and Weaknesses of your competitors…how are they performing? Strong or weak and why.
· What are the pricing differences? Product and price comparisons should be assessed.
· How do competitors promote their business?
· Create a chart to capture your findings.
Product & Service Offerings
Business Flexibility, Process (easy to do business)
· What are the attributes of your current customers?
· Can you define your customer profile? Do you have multiple customer profile groups (customers that have similar attributes that can be grouped)?
· Define your “ideal” customer
· How does your customer profile(s) and definition of “ideal” customer compare to that of your competitors?
· What attracts customers to you … to your competition?
· What keeps customers coming back for more, and making referrals to you…how about your competition?
Debbie Winkler, Business Consultant
Idaho Small Business Development Center
Posted by Business Coach at 12:52 PM